Are you the one for this job?

Paulig are now seeking a Digital Activation Manager, Out of Home North-Western Europe, for its Paulig PRO and Santa Maria brands, to help them drive B2B customer engagement through world-class digital activations. If you excel in multi-channel campaigns, possess a deep understanding of digital ecosystems, and thrive on creating impactful digital strategies, we want to hear from you.

About the position

As the Digital Activation Manager, you will drive business growth and strengthen the B2B concepts through digital initiatives. The aim is to engage customers, generate demand, and ultimately increase interest by leveraging digital tools and optimizing marketing efforts for maximum impact.

You will drive and own the planning and execution of digital activations in Sweden, Norway, Denmark, including distributors' digital platforms. You understand the B2B customer journey and customize the content to improve customer experience.

What you will do

• Define the local digital marketing activations and budget as part of the local annual marketing plan and ensure that the digital activations support the local plans in an effective way on Sweden, Norway, Denmark markets

• Plan and execute effective B2B digital campaigns, from content to performance evaluation, for existing and potential customers

• Manage digital channels (websites and marketing automation) in close cooperation with marketing, sales teams, central digital team and agencies

• Be the key owner digital content and secure SEO in our own channels, and in prioritized customers' eCommerce platforms (digital shelf)

• Analyzing campaign performance metrics (CTR, conversion rates, cost per lead) and constantly optimizing and measure the activations and look for opportunities for improvement

The position is new, and you will be a part of a great team and report to the Head of Regional Marketing, OOH North-Western Europe. You will communicate and collaborate with various stakeholders and external agencies and will be based either in Sweden, Norway or Denmark.

Your profile

You would be a great fit if your background and experience would look like this:

• Business-minded marketing expert with background in digital marketing and e-Commerce

• At least 3 years’ experience in a digital marketing role

• Understanding of the digital marketing channels and platforms

• “Can-do” mindset and strong ability to work independently and make things happen

• Having strong analytical strengths and good business acumen, result oriented.

• Have good creative and solution-oriented mindset

• International mindset and great collaboration skills with many different stakeholders in various initiatives at the same time

• Bachelors in business administration or equivalent

• Fluency in English and one of the local languages on a professional level, both verbal and written, Swedish language is an advantage

At Paulig, we value every person as an individual and a professional and expect the same from you. Like us, you strive for excellence in everything you do. You enjoy working with people with different backgrounds and are relationship oriented. The ability to cooperate and communicate with others is a key for success in this role.

About Paulig

Paulig is a family-owned food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. Paulig provides all things tasty; coffees and beverages, Tex Mex and spices, snacks and plant-based choices. The company's brands are Paulig, Santa Maria, Risenta, Poco Loco and Zanuy. Paulig’s sales amounted above 1,17 billion in 2023. The company has over 2200 passionate employees in 13 different countries working around the purpose “For a life full of flavour”.

What we offer:

• You will get to work with iconic brands and high-quality products full of flavour.
• You will be a part of a passionate, international team working as visionaries of the food industry.
• We provide health insurance and different benefits to our employees and reward employees with long tenure.

Want to learn more about working for Paulig and what we offer? Read more on www.pauliggroup.com

More information and how to apply 

This is a permanent employment. We look forward receiving your applications as soon as possible. We do ongoing selection of candidates, so don’t hesitate to submit your application if you’re interested. The process will include both screening questions as well as a personality and problem-solving test. If you have any questions about the role or the recruitment process, please reach out to Sofia Lidenhed, sofia.lidenhed@inhouse.se